Logo Concepts for Ansanm
I had a lot to go on with this identity assignment for a foundation serving Haiti: The bright colors of the country, the loving hearts of the founders, the meaning of the word “Ansanm” (together), and even the wavy corrugated metal of the rooftops, which is implied here in the first design shown below. While my concepts aimed to be very approachable, the client ultimately wanted something that felt stronger and communicated their outreach to the entire country. They specifically asked that I show a map of the country in the letter “A.” Their requests led to the final concept shown here.
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