Brand Refresh for Secret Ravine
In partnership with Vintage 99 Label, I was hired to do a brand refresh for Secret Ravine. Secret Ravine’s brand was built years ago on a miner panning for wine. The concept was still good, but the drawing of the miner was poor. For a brand refresh, I provided unique concepts, as well as the designs shown here that were built on a cleaned up, articulated miner. The client had been ready to let go of their brand mascot, but when they saw how I improved him, they were thrilled to keep him.